Skip to content
Ignite House

Toto Wolff Preparing to Divest Stake Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to record-breaking success in Formula 1

Toto Wolff is engaged in advanced talks to offload a portion of his ownership stake in the Mercedes Formula 1 team.

The deal estimates the Mercedes team at £4.6bn – a record for an F1 team – after the McLaren team was appraised at £3.5 billion in an adjustment to ownership structure last September.

Wolff, who holds one-third of the Mercedes F1 operation, plans to divest a stake approximately 5%.

Wolff, aged 53 would stay on as team principal and CEO if the sale goes through.

Ownership Structure

The other shareholders in the team are Mercedes and chemicals giant Ineos, who each also own one-third of the company.

A Mercedes spokesperson said: "We are providing no official statement on this. The governance of Mercedes F1 will remain unchanged, and each shareholder are dedicated to continued achievements of the brand in F1."

Financial Growth

This arrangement signifies a substantial rise in value of Mercedes F1 after Ineos acquired its share for £208m in 2022.

This surge demonstrates the expansion in valuations of Formula 1 outfits in the past few years as a consequence of the growing popularity of Formula 1 around the world.

This was also seen in the success of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed more than $630 million (£458m) at cinemas worldwide.

It is Pitt's most successful film and the highest-earning sports movie to date.

Current Performance

Mercedes are second in the team standings, trailing McLaren, with three races left in the current championship.

Their lead driver George Russell has secured victory in two of the 21 grands prix so far and is fourth in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a record eight straight team titles and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

RH
Written by

Rachel Herring

A seasoned digital strategist with over a decade of experience in SEO and content marketing, specializing in helping UK startups scale online.

Ignite House

Type to search articles.